Naomi Watts, actress and advocate for women’s health, has partnered with L Catterton, a consumer-focused investment firm based in Greenwich, CT, to acquire Stripes Beauty, a Beverly Hills, CA-based beauty and wellness brand.
Deal Details
- Partners: Naomi Watts and L Catterton
- Acquisition Target: Stripes Beauty
- Location: Beverly Hills, CA
- Financial Terms: Not disclosed
Background of Stripes Beauty
Founded: 2022
Founder: Naomi Watts
Mission: Stripes Beauty aims to normalize conversations about menopause and other symptoms associated with natural hormonal changes as women age. The brand focuses on providing science-backed personal care and beauty products that cater to the aging process.
Strategic Leadership
With the acquisition, Stripes Beauty will benefit from the leadership and expertise of two seasoned executives:
- Debra Perelman: Former CEO of Revlon, will serve as Executive Chair.
- Cara Kamenev: Former L’Oreal executive, will serve as President.
Goals and Objectives
Under the new partnership and leadership, Stripes Beauty aims to:
- Accelerate Growth: Expand the brand’s presence both domestically and internationally.
- Marketing Investments: Fuel strategic marketing initiatives to enhance brand awareness and customer engagement.
- Team Expansion: Grow the team to support new initiatives and market expansion.
- Innovation Pipeline: Develop and introduce new products that align with the brand’s mission and customer needs.
- Customer Service: Enhance service for existing and new customers within the attainable luxury channel.
Product Categories
Stripes Beauty offers a range of products across multiple categories, including:
- Nutritional Supplements
- Skincare
- Haircare
- Vaginal Wellness
What we think
The partnership between Naomi Watts and L Catterton is poised to significantly enhance Stripes Beauty’s growth trajectory. With experienced leadership from Debra Perelman and Cara Kamenev, the brand is well-positioned to expand its market presence and continue its mission of supporting women’s health and well-being through innovative and science-backed products.