Naomi Watts and L Catterton Partner for Acquisition of Stripes Beauty


Naomi Watts, actress and advocate for women’s health, has partnered with L Catterton, a consumer-focused investment firm based in Greenwich, CT, to acquire Stripes Beauty, a Beverly Hills, CA-based beauty and wellness brand.

Deal Details

  • Partners: Naomi Watts and L Catterton
  • Acquisition Target: Stripes Beauty
  • Location: Beverly Hills, CA
  • Financial Terms: Not disclosed

Background of Stripes Beauty

Founded: 2022

Founder: Naomi Watts

Mission: Stripes Beauty aims to normalize conversations about menopause and other symptoms associated with natural hormonal changes as women age. The brand focuses on providing science-backed personal care and beauty products that cater to the aging process.

Strategic Leadership

With the acquisition, Stripes Beauty will benefit from the leadership and expertise of two seasoned executives:

  • Debra Perelman: Former CEO of Revlon, will serve as Executive Chair.
  • Cara Kamenev: Former L’Oreal executive, will serve as President.

Goals and Objectives

Under the new partnership and leadership, Stripes Beauty aims to:

  1. Accelerate Growth: Expand the brand’s presence both domestically and internationally.
  2. Marketing Investments: Fuel strategic marketing initiatives to enhance brand awareness and customer engagement.
  3. Team Expansion: Grow the team to support new initiatives and market expansion.
  4. Innovation Pipeline: Develop and introduce new products that align with the brand’s mission and customer needs.
  5. Customer Service: Enhance service for existing and new customers within the attainable luxury channel.

Product Categories

Stripes Beauty offers a range of products across multiple categories, including:

  • Nutritional Supplements
  • Skincare
  • Haircare
  • Vaginal Wellness

What we think

The partnership between Naomi Watts and L Catterton is poised to significantly enhance Stripes Beauty’s growth trajectory. With experienced leadership from Debra Perelman and Cara Kamenev, the brand is well-positioned to expand its market presence and continue its mission of supporting women’s health and well-being through innovative and science-backed products.

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