Get a quick estimate of what your startup is worth. This free startup valuation calculator uses revenue multiples for venture-track companies. Enter your annual revenue, pick your sector and growth rate, and you get a range from conservative to optimistic that you can sanity-check against your next fundraise. No signup, and we don’t capture any data from your entries.
Enter your annual revenue to see an estimated valuation range.
How this is calculated
Estimated valuation = annual revenue × a sector revenue-multiple range, adjusted for growth rate. The result is a pre-money figure: it values the company on its trailing revenue, before new capital comes in. Multiple ranges are SVJ editorial benchmarks for private, venture-track companies (last reviewed July 2026). They are a starting point for negotiation research, not a formal valuation, tax, or investment opinion. Pre-revenue companies are priced on round dynamics (team, market, traction), not multiples.
How to use this calculator
- Enter your annual revenue. Use your current run-rate (for SaaS, ARR is monthly recurring revenue × 12). For marketplaces, use net revenue (your take), not gross transaction volume.
- Pick your sector. Multiples differ sharply by business model, because investors pay for margin quality and recurring revenue, not revenue alone.
- Pick your growth rate. Year-over-year revenue growth moves the multiple you can get more than any other input.
- Read the range rather than the midpoint. The conservative number is roughly where a tough negotiator anchors. The optimistic one needs a competitive round. Then model what that valuation costs you in ownership with the SAFE dilution calculator.
The terms, in plain English
Revenue multiple
A revenue multiple prices a company as a multiple of its annual revenue: a SaaS business doing $1M ARR at a 6× multiple is worth $6M. The multiple compresses what investors care about (growth, gross margin, retention, market size) into one number. That is why multiples range so widely, from 1× for an e-commerce business to 10× for a high-growth SaaS company.
ARR vs. revenue
ARR (annual recurring revenue) counts only subscription revenue that renews. Investors value recurring revenue at a premium over one-time or transactional revenue because it compounds and is predictable. If your revenue mixes both, expect investors to apply the higher multiple only to the recurring part.
Pre-money vs. post-money valuation
Pre-money is what the company is worth before new investment, and post-money = pre-money + the new cash. The difference decides ownership: $5M invested at $20M pre-money buys 20% ($5M ÷ $25M post). When an investor quotes a valuation, always confirm which one they mean. On a $20M number, the difference is a fifth of the round in ownership.
Why growth moves the multiple
Two companies at $2M ARR are not worth the same if one grows 30% a year and the other 150%. The faster company will be several times larger by the time the investor exits, so its multiple is higher. In this calculator, growth above 100% lifts the sector multiple by 30 to 60%, and growth below 25% cuts it by about a third. Venture markets price growth in more complicated ways, but the direction and rough size of the effect hold.
How startups are valued in practice
Early-stage valuation is set by negotiation, not by a formula, and revenue multiples are a way to sanity-check that negotiation. These are the common approaches, in the order you will meet them:
- Round dynamics (pre-seed/seed): valuation is set by check size and target dilution (investors want 10 to 20% per round), anchored to what comparable companies raised at. Team, market, and traction move you within that band.
- Comparable multiples (once you have revenue): this is what the calculator does. It multiplies your revenue by what similar companies trade or raise at. From seed onward, this is the common basis for talking about price with investors.
- The VC method (how funds think): investors estimate your plausible exit value, then work backwards through expected dilution and their target return to a price today. Knowing the method tells you which of your numbers matter to the person across the table.
Whatever number you land on, the valuation only matters together with the terms around it. Read how to negotiate your term sheet before you optimize for headline valuation alone.
Frequently asked questions
How do you value a startup with no revenue?
Pre-revenue startups are not priced on multiples, because there is no revenue to multiply. Valuation comes from round dynamics: how much you need to raise, the 10 to 20% dilution investors expect, and comparable pre-seed rounds in your market. That is why this calculator asks for revenue. If you have none yet, start with our fundraising guides instead.
What is a good revenue multiple for a startup?
It depends on the business model. As broad private-market ranges: high-growth SaaS commonly prices at 4 to 10× revenue, fintech 3 to 8×, marketplaces 2 to 6× on net revenue, and e-commerce 1 to 3×. Growth, margins, and retention decide where in the range you land. The multiples in this calculator are SVJ editorial benchmarks, reviewed July 2026.
Why is SaaS valued higher than e-commerce?
Gross margin and revenue quality. A SaaS dollar recurs every year at 80%+ gross margin. An e-commerce dollar has to be earned again with every order, at a fraction of that margin. Investors pay more for revenue that compounds.
How accurate is this startup valuation calculator?
It gives you a reasonable starting range. It is not an appraisal. Real pricing moves with your retention, margins, burn, competition for the round, and the market cycle. Use the range to anchor conversations and spot outlier term sheets, and treat it as education, not financial advice.
Once you have a number, see what raising against it costs you in ownership with the SAFE dilution calculator, or browse all our free startup tools and Startup Fundraising guides.