TrackLight, an El Dorado Hills, CA-based company specializing in AI-assisted fraud detection and prevention, has raised $3 million in Seed funding.
Funding Details
- Amount Raised: $3 million
- Leading Investors: BarronKent and Growth Factory
Purpose of Funding
The raised funds will be utilized to:
- Accelerate Platform Development: Enhance and expand the capabilities of TrackLight’s AI-powered fraud detection and prevention platform.
- Sales and Marketing Efforts: Increase market reach and customer acquisition through strategic sales and marketing initiatives.
Company Overview
TrackLight:
- Location: El Dorado Hills, CA
- Founders: Greg Loos and Linda Miller
- Specialty: AI-powered solutions for fraud detection and prevention.
Key Offerings
TrackLight’s platform includes a suite of tools designed to empower organizations to proactively detect and prevent fraud:
- Due Diligence: Comprehensive background checks and verification processes.
- Social Network Analysis: Monitoring and analysis of social networks to identify fraudulent activities.
- Fraud Analytics: Advanced analytics to uncover patterns and anomalies indicative of fraud.
- Case Management: Tools to manage and investigate fraud cases efficiently.
Backed by a library of over 3,000 fraud schemes and capable of scanning billions of open-source intelligence records, TrackLight provides unparalleled insights and specific recommendations to safeguard government programs and corporations against fraud, waste, and abuse.
Recent Key Hires
To support its growth and enhance its capabilities, TrackLight has made several key hires:
- Erik Halvorson: Chief Data Scientist
- Clint Eisenhower: Chief Revenue Officer
- Amanda D’Amico: Chief Product Officer
- Kira Conte: Chief of Staff
- Heather Antoinetti: Chief Marketing Officer
What we think
The $3 million Seed funding will significantly bolster TrackLight’s efforts to advance its AI-powered fraud detection and prevention platform, enhancing its ability to protect organizations from fraudulent activities. With strategic hires and a clear focus on development, sales, and marketing, TrackLight is poised to make a substantial impact in the field of fraud prevention.
