Wildfire Systems Inc., a fintech platform enabling loyalty and rewards programs for major clients, announced a $16 million Series B funding round co-led by Intuit Ventures and Mucker Capital. New investors, including Cohen Circle, Samsung Next, and Evolution VC, joined alongside existing investors TTV Capital, QED Investors, and Citi Ventures, bringing Wildfire’s total funding to $36 million.
The capital will support Wildfire’s ongoing innovation, providing financial services and technology companies like RBC, Visa, Citi, Acorns, and Microsoft with tools to enhance customer engagement and build new revenue streams. CEO Jordan Glazier shared his excitement for the support from investors, emphasizing Wildfire’s commitment to delivering personalized, value-driven shopping experiences.
Wildfire’s platform also offers a robust advertising channel through partnerships with CJ, Impact.com, and Rakuten, which help advertisers drive high returns on ad spend across 50,000 merchant programs worldwide. “Wildfire and its partners are well-positioned to support both consumers and businesses in tackling key financial challenges,” noted Selina Troesch, Principal at Intuit Ventures.