Vivrelle Raises $35M Series B Round To Promote Accelerated Growth


Vivrelle, the first-of-its-kind membership club that gives members access to a shared closet of designer handbags and accessories, announced today the completion of a $35 million Series B financing round led by 3L Capital, with participation from Origin Ventures, Chapford Capital Group, Plus Capital, actresses Lily Collins and Nina Dobrev, and personality and entrepreneur Morgan Stewart McGraw.

Since closing its Series A investment over a year and a half ago, the company’s revenue has increased sixfold and continues to grow profitably in the triple digits. Vivrelle’s Series B funding will drive accelerated expansion across all verticals of the brand’s business as it continues its journey at the forefront of innovation in the luxury lending industry and revolutionizes the way you view your wardrobe.

Founded in September 2018 by newlyweds Blake and Wayne Geffen, Vivrelle is a first-of-its-kind membership club that provides access to a shared closet of coveted designer handbags, jewelry and diamonds for a monthly membership fee. With a dedication to making luxury accessories fun, flexible, affordable, and sustainable, Vivrelle provides members with the ability to borrow items with no return date. In a fresh take on the try-before-you-buy model, Vivrelle members are also able to purchase items they love from Vivrelle’s closet at exclusive members-only discounted prices.

Encompassing the true meaning of a membership club, Vivrelle offers exclusive club perks, further transforming the way consumers experience luxury in everyday life.

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