LASSO Raises $5 million Series A Round Led By McCarthy Capital

McCarthy Capital invest $5 million from their Emerging Growth Strategy.


LASSO, the people platform for the live events and entertainment industries, announced today the completion of a funding round.

McCarthy Capital provided the $5 million round as part of their Emerging Growth Strategy. This round follows a $3 million seed round in December 2021, allowing for triple-digit growth in 2022 and recognition as one of the fastest growing technology companies in the Inc. 5000.

Clay Sifford founded LASSO to assist event companies with electronic crew onboarding, skills management, crew scheduling, event communication, time-tracking, travel management, and payroll processing, among other solutions. LASSO has also continued to improve its crew marketplace, which offers technical talent across 25 production positions in the top 25 markets in the world, in 2022.

The rapid growth of LASSO demonstrates the evolution of an industry that has long been underserved by technology. “We’re still in the early stages of transforming the event and entertainment industries, and this timely investment from McCarthy Capital will allow us to scale quickly,” said LASSO CEO Sifford. “This isn’t just an investment in LASSO; it’s an investment in the people and businesses that enable exceptional performances, and we’re thrilled to have a partner who shares our vision and commitment to revolutionizing the industry.”

LASSO plans to use the funds to expand its operations, invest in product development, hire new team members, and expand its crew marketplace offering.

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