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ShopMy Raised $77.5M Series B funding round

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ShopMy Raised .5M Series B funding round

ShopMy, a platform reshaping creator marketing into a measurable performance channel, has raised $77.5 million in Series B funding. The round was led by Bessemer Venture Partners and Bain Capital Ventures, with participation from Menlo Ventures, Inspired Capital, AlleyCorp, and strategic investors including Geoff Donaker (Yelp), Eric Chan (Gap), Campbell + Jett Puckett, Shea McGee, and Camila Coehlo.

The funding underscores the platform’s success in blending creator-driven authenticity with data-driven precision, enabling brands to scale influencer partnerships as a reliable performance engine.

ShopMy’s Transformational Tools
ShopMy has delivered over $352 million in brand sales at a 5x ROI by empowering creators and brands with tools to streamline and scale marketing efforts. Its standout features include:

  • Lookbooks: An automated gifting tool that has facilitated the distribution of over 190,000 products, cutting down on product waste and streamlining gifting initiatives.
  • Opportunities: A performance-driven budget allocation feature enabling brands to guarantee creator coverage. In just six months, it generated 16,000 pieces of content and garnered over 125 million views.

More than 100,000 creators now drive commissionable revenue on ShopMy, with over 550 brands relying on the platform to convert influencer partnerships into measurable results.

Scaling Across Verticals
ShopMy plans to use the funding to expand into new industries, including health and wellness, food and beverage, hospitality, and kids and family, while maintaining its leadership in fashion and beauty. Leading brands such as Lululemon, Nordstrom, Dior, Hill House Home, and Sakara are among the platform’s top partners, with over 50,000 brands currently commissionable via ShopMy.

Investor Confidence
“ShopMy has cracked the code on scaling authentic influence,” said Jeremy Levine, Partner at Bessemer Venture Partners. “By transforming trusted recommendations into measurable performance marketing, they are pioneering a new era of commerce. We’re thrilled to support them in expanding their vision.”

CEO and co-founder Harry Rein added, “This funding allows us to continue empowering brands to unlock the full potential of creator-driven commerce. By combining the authenticity of creator content with the precision of performance marketing, we’re transforming creator partnerships into a scalable performance engine.”

With its innovative tools and data-driven approach, ShopMy is poised to lead the future of creator-driven commerce, enabling brands to turn influence into impactful, measurable outcomes.

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