Sampler acquires abeo in order to broaden its beauty portfolio


Founded in 2013, Sampler is available in 23 countries and has worked across 1,000 brands, including food/snack, vitamins/supplements, personal care, candy, beverage and beauty, creating personalized relationships between people and brands. Through the acquisition, Sampler will expand into the $100 billion global beauty industry.

With 50 per cent of beauty shoppers stating that a free sample converts them to a purchase, trial in the beauty space is a critical part of a consumer’s decision-making.

Sampler, a leading omnichannel product sampling platform that delivers data-driven, personalized experiences, today announced the acquisition of abeo, a digital sampling agency that primarily serves the beauty industry. Arcade Beauty, the global leader in beauty sampling, founded abeo in 2019. The acquisition of abeo will expand Sampler’s beauty expertise and accelerate its expansion into Europe and the United States, where abeo currently has offices.

While we will continue to be the product innovator for our valued customers, we recognize that abeo’s journey is best suited with a partner who shares our vision and brings additional expertise in digital sampling, says Jorge Garcia, Arcade Beauty’s Executive Vice President and CFO. We are also excited to announce a new partnership with Sampler to provide unique value propositions to our brand partners serving end-to-end sampling solutions.

The abeo team will join Sampler as a result of this acquisition. Arcade Beauty will maintain its core product innovation strategy, primarily supporting the beauty and wellness industries with sampling and retail solutions.

Sampler is the leading omnichannel product experiences platform, enabling consumers and brands to build personalized relationships.

Sampler, founded in 2013 by Marie Chevrier, is an award-winning, VC-funded technology company that has worked with over 1,000 brands, including world-leading companies such as Procter & Gamble, Target, Kroger, L’Oréal, Unilever, and others.

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