pieFi, is happy to announce the introduction of Upside.coop, a ground-breaking platform that provides businesses with the tools they need to establish a new level of authentic engagement with their consumers and fans – by sharing actual ownership.
Brands require a better strategy to retain retention and growth, particularly during times of economic instability. Upside.coop allows brands to create a one-of-a-kind customer loyalty and retention program by rewarding customers with ownership in the firm through purchases, referrals, and any other value-creating actions that the brand selects. This new paradigm has the potential to revolutionize the way we nurture consumer connections, as well as provide brands with an unfair competitive advantage.
PieFi also announced the publishing of a white paper outlining a method for web3 enterprises to achieve more regulatory compliance through cooperatives, in addition to the introduction of the Upside.coop platform. The white paper, co-authored by pieFi, KPMG, and Orrick, illustrates how cooperatives can be used to share ownership with communities in a legally permissible manner.
PieFi raised $4.6 million in a fundraising round headed by Kickstart Seed Fund, with participation from Origin Ventures and others, in the run-up to the release of the whitepaper and the launch of the Upside.coop platform.
In the lead up to the release of the whitepaper, and the launch of the Upside.coop platform, pieFi raised $4.6 million in a financing round led by Kickstart Seed Fund with participation from Origin Ventures and others.
