OneMagnify Expands Data Science Capabilities with Acquisition of Splash Analytics

The acquisition of Splash Analytics by OneMagnify solidifies the company's position as a leader in the data science and analytics space, empowering businesses with powerful insights to thrive in today's data-driven landscape.


OneMagnify, a prominent global provider of marketing and data-driven solutions, has announced the strategic acquisition of Splash Analytics, a Louisville-based analytics and predictive modeling company. The move comes shortly after OneMagnify’s acquisition of AI and data science leader RXA earlier this month, reinforcing the company’s existing capabilities, diversifying its commercial relationships, and accelerating its growth potential in the data science and analytics industry. The financial terms of the deal were not disclosed.

As a market-leading provider of integrated marketing, analytics, and technology solutions, OneMagnify serves blue-chip clients across various industrial and consumer sectors. The company collaborates with clients to design, implement, and manage marketing and communications strategies, leveraging analytical and predictive data models to derive valuable customer insights. These insights enable the development of individually targeted marketing efforts, leading to increased sales conversion rates. OneMagnify’s team of data scientists utilizes advanced algorithms and predictive modeling to transform data and provide competitive insights, empowering clients to make informed decisions on a large scale.

Splash Analytics, founded in 2012, is a renowned provider of advanced marketing and data analytics services to clients worldwide and across diverse industries. The company offers a range of services, including predictive modeling, data aggregation and analysis, data visualization, and risk analytics. These services deliver actionable, data-driven insights that drive measurable results for clients. OneMagnify’s acquisition of Splash strengthens its position as a leading provider of data science and analytics solutions.

Mark Petroff, CEO of OneMagnify, emphasized the increasing importance of data analytics in today’s data-rich business environment. He stated, “With the growing volume of data that businesses capture, the ability to derive actionable insights from data analytics is more critical than ever. Our acquisition of Splash Analytics, following our recent acquisition of RXA, underscores our commitment to investing in data science services to help our clients achieve their business goals.”

Kevin Foley, CEO of Splash Analytics, expressed excitement about the merger and the expanded capabilities it brings to both current and future clients. He remarked, “Bringing together Splash’s team with OneMagnify’s broadens the combined offerings for clients, providing enhanced capabilities and expertise across multiple industries. Our company cultures align well, and we share a common focus on delivering solutions that drive growth, enhance the customer experience, and increase profitability.”

The acquisition of Splash Analytics by OneMagnify solidifies the company’s position as a leader in the data science and analytics space, empowering businesses with powerful insights to thrive in today’s data-driven landscape.

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