LLYC acquires BAM, doubling its presence in the United States

LLYC

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LLYC, a global communications, digital marketing, and public affairs firm, announced today the acquisition of BAM, a leading public relations and marketing agency in the United States serving venture-backed, established, and technology companies.

The acquisition accelerates LLYC’s aggressive growth strategy and more than doubles the company’s size in the United States. With consolidated total revenues of $17 million, LLYC U.S. is the firm’s third largest operation, trailing only Spain $39 million and Mexico $18.1 million. It will also build a team of more than 65 professionals on both the East and West Coasts, as well as a portfolio of solutions and services for SMEs and large corporations based on exponential technologies.

The transaction expands LLYC’s capabilities and solidifies the company’s position as a leading global communications, digital marketing, and public affairs consultancy. BAM is valued at $13.2 million at the outset, with LLYC acquiring an initial 80 percent stake. The initial price may be revised based on performance from 2022 to 2025. The entire amount must be paid in cash. BAM will continue to operate under its own brand as part of LLYC, while creating value-added synergies with the company’s entire international network. Bamberger will retain a stake in the company and oversee operations.

Among LLYC’s clients in the United States are Ab InBev, DHL, Siemens, Fortinet, and the University of Arizona.LLYC, a global communications, digital marketing, and public affairs firm, announced today the acquisition of BAM, a leading public relations and marketing agency in the United States serving venture-backed, established, and technology companies.

The acquisition accelerates LLYC’s aggressive growth strategy and more than doubles the company’s size in the United States. With consolidated total revenues of $17 million, LLYC U.S. is the firm’s third largest operation, trailing only Spain $39 million and Mexico $18.1 million.

It will also build a team of more than 65 professionals on both the East and West Coasts, as well as a portfolio of solutions and services for SMEs and large corporations based on exponential technologies.

The acquisition of BAM is part of LLYC’s ambitious four-year plan to double in size through selective acquisitions of companies operating in key areas or strategic markets. The purchase of BAM is LLYC’s eighth acquisition in as many years. BESO Mexico, 2021, APACHE Spain, 2021, CHINA Spain, 2021, Impossible Tellers Spain, 2015, S/A Comunicaçao Brazil, 2015, EDF U.S. 2015, Arenalia, Diplolicy Spain, 2018, and Factor C Chile, 2020 are among the completed integrations.

Greenberg Traurig, P.A.’s team led by Antonio Pea and Henry Roque advised LLYC. Agency Futures, led by Doug Baxter, advised BAM.

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