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Glowbar Raises $10M Growth Capital

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Glowbar, the skincare brand whose custom 30-minute, $65, clinical-grade facial has helped it become a breakout success in New York, announced today a $10 million growth investment led by Peterson Partners, a Salt Lake City-based firm whose previous investments include Allbirds, solidcore, Bonobos, Rails Clothing, and Madison Reed.

Glowbar expects to treble its studio count with this investment by the end of 2023. In addition to expanding their footprint in the Tri-state area, the corporation intends to create new markets around the Eastern seaboard. The funds will also be utilized to increase headcount across the firm, including senior management, and to invest in cutting-edge training for Glowbar’s 100+ licensed estheticians.

This boost follows the addition of some of the beauty industry’s heavy hitters to the company’s Board of Advisors. Drybar co-founder Alli Webb and Bluemercury co-founder Marla Beck have both agreed to serve as important advisors to the company during its next phase of expansion.

Glowbar, which debuted in 2019, revolutionised the studio experience by providing personalised, clinical-grade facials in just 30 minutes. Licensed estheticians construct and provide effective treatment regimens tailored to the requirements and goals of their clients using a unique approach. Dermaplaning, chemical peels, extractions, LED, microcurrent, and high frequency are all available services. Monthly memberships cost $55 and include one treatment every month as well as 10% off retail products, with single appointments costing $65.

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