Celero Commerce, Nashville-based non-bank payment processor has made a strategic move by acquiring Finical, a Dallas-based provider of electronic payments technology. This significant acquisition will bolster Celero’s capabilities, enabling it to process approximately $25 billion in annual card volume.
The collaboration aims to provide superior payment solutions and customer support to small and medium-sized businesses (SMBs), underscoring Celero’s commitment to delivering innovative and customer-centric services.
Empowering SMBs: Tailored Solutions and Customer-Centric Approach
Founded in 2012, Finical has carved a niche by offering tailored payment solutions and exceptional customer support to SMBs. This ethos aligns seamlessly with Celero’s mission, making the collaboration a strategic fit. Celero Commerce, since its inception in late 2018, has been dedicated to providing a proprietary suite of software and payment solutions to SMBs, empowering them with the tools they need to thrive in the competitive business landscape.
Shared Vision, Stronger Future: Celero and Finical Collaboration
Kevin Jones, founder, and CEO of Celero Commerce, expressed enthusiasm about the strategic collaboration, emphasizing its potential to enhance customer service. He highlighted Celero’s commitment to delivering comprehensive software and payment solutions, ensuring seamless experiences for its clients. Aaron Nasseh, founder of Finical, echoed the sentiment, emphasizing their shared vision of empowering SMBs through innovation and customer-centric solutions.
Strategic Expansion: Celero’s Tenth Acquisition
This acquisition marks Celero’s tenth strategic move since its inception, showcasing the company’s commitment to growth and innovation. Notable among these acquisitions was the integration of Community Bankers Merchant Services (CBMS) in August 2022, enhancing Celero’s array of payment processing options. Celero, headquartered in Nashville, positions itself as a full-service, integrated electronic commerce solutions provider. In addition to payment processing, the company offers business management software and data intelligence, aiming to drive growth and profitability for SMBs.
Enhancing Customer Satisfaction: Key Insights
Customer satisfaction is at the heart of Celero’s strategy, with 85% of SMBs viewing their payment processors favorably, according to PYMNTS Intelligence. The study also revealed that more than half of highly satisfied SMBs would consider switching payment processors if offered lower transaction fees. Additionally, 42% of SMBs expressed interest in switching if presented with superior ease of use—a factor that Celero Commerce is undoubtedly focused on enhancing as it expands its suite of services.
As Celero Commerce continues to innovate and expand its offerings, the collaboration with Finical stands as a testament to its commitment to empowering SMBs, fostering growth, and delivering unparalleled customer satisfaction. This strategic move signifies a promising future for both companies and the SMBs they serve, underlining their dedication to excellence and innovation in the dynamic world of electronic commerce.
