Vibe.co, dubbed the “Google Ads of Streaming,” announced a significant milestone today with the successful closure of its Series A funding round, raising $22.5M USD. The round was spearheaded by venture firm Singular and marks a pivotal moment in Vibe.co’s journey to become the premier Connected TV (CTV) advertising platform for small and medium-sized businesses (SMBs).
In addition to the leadership provided by Singular, the funding round saw reinvestment from Elaia Partners and participation from Sequoia’s Scout Fund, Motier, and notable Ad Tech investors including Benjamin Antier, Cyril Vermeulen, Laurent Asscher, Very Group, and Alain Roubach.
Raffi Kamber, General Partner & Co Founder at Singular, expressed enthusiasm for Vibe.co’s trajectory, stating, “Vibe’s growth confirms the SMB market’s massive appetite for streaming advertising, particularly as an alternative to established AdTech giants. We believe that Vibe’s unique product, positioning, and vision will position them as leaders in this emerging ecosystem. We are thrilled to support them on this journey.”
Vibe.co is revolutionizing access to streaming TV advertising for SMBs through its user-friendly ad platform, which mirrors the simplicity and effectiveness of Google or Meta’s advertising tools but tailored for CTV and over-the-top (OTT) platforms.
The process is streamlined: advertisers can select their preferred apps, channels, or live sports leagues, target specific audiences, optimize spending based on performance metrics, upload creative assets, and launch their campaigns on TV within minutes.
Backed by exclusive partnerships with premium streaming services and channels, coupled with robust automatic optimization capabilities, Vibe.co consistently delivers impressive returns on advertising spend (ROAS), with clients experiencing over 2X ROAS across various sectors, including major gaming studios, large e-commerce firms, and small local brands.
With this fresh injection of capital, Vibe.co aims to further enhance its platform’s capabilities, expand its reach, and solidify its position as the go-to destination for SMBs seeking to capitalize on the burgeoning streaming TV advertising market.
