Christina Cacioppo, CEO and co-founder of Vanta, built the security and compliance automation company into a $1.6 billion unicorn by taking a scrappy and customer-focused approach. When Vanta was in its early stages, Cacioppo personally sent automated emails each morning to customers to gather feedback before automating the process with code. This hands-on approach helped Vanta attract customers like Quora, Autodesk, and Modern Treasury, with 600 new customers joining each quarter.
Vanta’s software automates security compliance processes, saving companies time and money. It helps companies meet standards for managing and storing customer data and streamlines the compliance certification process. By continuously monitoring and providing real-time reports, Vanta enables auditors to assess a company’s compliance more efficiently.
The company has raised $203 million in funding from venture capital firms such as Craft Ventures and Sequoia. Vanta plans to go public in the future, but Cacioppo sees it as a stepping stone rather than an end goal. With an estimated annual recurring revenue of $80 million and enough funding to operate for another three and a half years, Vanta is focused on differentiating itself in a competitive market that now includes around 40 competitors.
To stand out, Vanta aims to expand the list of companies it can work with, increase the number of compliance standards it supports, and expand into Europe. The company’s success is attributed to Cacioppo’s ability to dive into unfamiliar problems and her customer-centric approach. Her scrappy mindset and dedication to building a strong product have propelled Vanta’s growth and positioned it as a leader in the security and compliance automation space.
