SOS, a female-founded company that operates a network of smart vending machines redefining wellness on the go, has secured $7.6 million in funding through two strategic partnerships. The funding includes a $2.6 million investment round supported by Wasserman Ventures and a $5 million round led by Urban Us Capital.
With the investment, SOS plans to expand its presence into sports arenas, entertainment venues, and college campuses, aiming to create a more inclusive wellness experience accessible to anyone, anywhere. The company also offers free period care products as part of its mission.
Wasserman Ventures, the investment arm of Wasserman, a global leader in sports, music, entertainment, and culture, will contribute to SOS’s global amenity network by leveraging its extensive network in entertainment venues and facilities. This partnership will enhance the consumer and fan experience and provide wellness brands with media sponsorship opportunities and targeted product discovery in high-value locations.
In addition to the investment, Thayer Lavielle, Executive Vice President of The Collective at Wasserman, has been appointed to the Board of Directors of SOS. Lavielle will collaborate with SOS to identify strategic opportunities that support the company’s global expansion and mission of raising the visibility of women in business.
The funding round led by Urban Us Capital, a debt capital and impact investment firm, will enable SOS to accelerate machine production and expand its operations globally. With these investments, SOS aims to transform the on-the-go wellness landscape and serve millions of fans and consumers worldwide.
