SalesRiver, a Lexington, Kentucky-based company that provides an enterprise sales enablement platform for distributed sales teams, has raised $3.95 million in Series A funding.

Mucker Capital led the round.

The funds will be used to accelerate growth, expand product offerings for new and existing customers, and grow the company’s team.

SalesRiver, led by Koby Hastings, Founder & CEO, provides growth-oriented sales organizations with a platform that clearly brings data-driven insights into focus at each stage of the sales process, improving companywide performance at scale beginning with each salesperson. SalesRiver also expands organizational capabilities in four areas of the sales process: customer acquisition, lead and call routing, performance insights, and sales team management.

SalesRiver is a sales enablement platform that serves enterprises in a wide range of industries, including insurance, mortgage, financial services, real estate, and home services.