Ambassador, a referral and relationship marketing technology startup, announced today a $1.4M both equity and debt financing from existing independent investors and Sage Growth Capital. The fresh capital will help the company’s goals to become an end-to-end solution for the burgeoning influencer and relationship marketing industries, positioning Ambassador as the de facto marketplace for brands and influencers to interact and transact business.
The growth of influence-driven marketing techniques and marketing solutions shows no signs of slowing, and Forbes estimates that the creator economy will be worth $100 billion by 2022.
Ambassador’s recent infusion of fresh capital and debt equity reflects the company’s bigger aim to redefine how digital customer acquisition is accomplished, allowing companies to tap into and harness communities of their most satisfied consumers to build visibility and business.
Ambassador is a relationship marketing technology platform to track and grow visibility, automation and optimize community-driven digital marketing efforts, and monetize and scale social commerce opportunities. Ambassador’s solutions empower brands to identify and support its biggest brand supporters by digitizing its referral marketing management and using machine learning to identify who, what, and when ambassadors can activate opportunities within their communities. What results is stable and predictable revenue streams and consistently bolstered brand awareness.
Ambassador technology, as one of the first SaaS solutions in its field, is easily adjustable, allowing brands and advocates to strategy, create, execute, and refine from a single platform. The end result is a win-win-win situation: Brands gain access to customers who are more likely to convert; brand ambassadors can earn a substantial income working with brands; and customers have access to offers and referral promotions that they would not have otherwise.