Step by Step Guide to Grow Your Instagram Account from Scratch


Instagram, one of the special media platforms that everyone wants to grab attention on. Either you are an influencer, a company or a brand, you want to grow your Instagram account in the today’s date. But why? Because, Instagram has transformed into a dominant platform for social media marketing, boasting over a billion active users worldwide. 

Growing an Instagram account from scratch may seem challenging, but with the right strategies and tools at your disposal, it’s entirely achievable. In this blog, we’ll delve into actionable tips and techniques, including leveraging an Instagram giveaway picker, harnessing social media analytics, to help you grow your Instagram account organically and effectively. 

Define Your Target Audience and Niche

The primary job is to utilize social media analytics to gain a thorough understanding of your target audience, as they are the only people who can drive growth for your account.

Understanding Your Audience

The foundation of growing any successful Instagram account begins with identifying and understanding your target audience. Conduct thorough research to analyze potential followers’ demographics, interests, behaviors, and preferences. This valuable information will enable you to create content that resonates deeply with your audience, driving engagement and fostering loyalty. 

Choosing Your Niche

Selecting a specific niche or theme that aligns with your passions, expertise, and audience’s interests is crucial. Focusing on a niche allows you to establish authority, build credibility, and attract a dedicated and engaged following. Whether it’s fitness, fashion, travel, food, technology, or any other niche, ensure that it’s something you are genuinely passionate about and can consistently create compelling content around. 

Optimize Your Instagram Profile

Once you understand your target audience, it’s imperative to get into the technicalities.

Create a Compelling Bio

Consider your Instagram bio as your digital business card. Craft a concise, engaging, and informative bio that clearly communicates who you are, what you do, and what value you offer to your followers, incorporate relevant keywords, emojis, and hashtags to make your profile searchable and discoverable, enhancing your visibility and attracting your target audience. 

Choosing a High-Quality Profile Picture

A professional and recognizable profile picture is essential for building trust and credibility with your audience. Select a high-quality image that reflects your brand’s identity, resonates with your target audience, and stands out in the crowded Instagram landscape. 

Develop a Content Strategy

Developing a robust and effective content strategy is important to the success of your Instagram account. Let’s deep dive into how you can develop a content strategy. 

Creating High-Quality Content

Consistency is key when it comes to growing your Instagram account. Develop a content strategy that aligns with your niche, brand voice, and audience’s interests. Consistently create and share high-quality, visually appealing, and engaging content, including photos, videos, stories, and reels, that educates, entertains, inspires, and adds value to your followers’ lives. 

Leveraging Instagram Features

Instagram offers a plethora of features to help you showcase your creativity, personality, and authenticity. Utilize Instagram’s diverse features, such as Stories, Reels, and Live, Guides and Shopping, to engage with your audience, share behind-the-scenes glimpses, promote products or services, run polls, quizzes, and Q&A sessions, collaborate with influencers, and connect with your audience on a deeper level. 

Engage with Your Audience

Engagement leads to knowing your audience even more. Explore the ways you can engage your audience. 

Building Relationships

Engagement is the cornerstone of a successful Instagram account. Foster meaningful relationships with your followers by responding to comments, messages, and mentions promptly, showing appreciation, and actively participating in conversations. Create a sense of community and belonging by encouraging user-generated content, hosting Instagram challenges, featuring followers’ content, and celebrating milestones and achievements together. 

Collaborating with Influencers

Collaborating with influencers, brands, and like-minded individuals in your niche is an effective way to expand your reach, increase your visibility, and gain exposure to a wider and relevant audience. Partner with influencers who align with your brand values, audience demographics, and niche interests to create authentic and impactful content, campaigns, giveaways, and collaborations that resonate with your target audience and drive engagement, growth and conversions. 

Leverage Instagram Giveaways and Contests

Giveaways and contests are one of the most engaging activities on Instagram, let’s understand how you can leverage through Instagram giveaways and contests. 

Hosting Giveaways and Contests

Hosting Instagram giveaways and contests is a powerful and proven strategy to increase engagement, attract new followers, reward your existing audience, promote products or services, generate buzz, and boost brand awareness, visibility, and credibility. Knowing how to pick an instagram giveaway winner is also important. Utilize an Instagram giveaway picker to select winners randomly and fairly, ensuring transparency, credibility, and compliance with Instagram’s guidelines and regulations. 

Promoting Your Giveaways

Promote your giveaways and contests across various channels, including your Instagram feed, Stories, bio, website, email newsletter, and other social media platforms, to maximize participation, visibility, reach, and results. Create compelling and visually appealing graphics, videos, and captions that capture attention, spark interest, convey value, and encourage participation, sharing and engagement. 

Analyze and Optimize Performance

After performing all the above activities, how will you measure the performance? How will you confirm that this is exactly what your target audience is looking for? There, analysis and insights get into a picture which we will further understand in the blog. 

Utilize Social Media Analytics

Harness the power of social media analytics to monitor, measure, and analyze your Instagram account’s performance, growth, engagement, reach, impressions, likes, comments, shares, click-through rate, conversion rate, and ROI. 

Track key metrics and KPIs using Instagram insights, third-party analytics tools, and platforms like Google Analytics to gain valuable insights, identify trends, understand your audience’s behavior, preferences, and interests, and make data-driven decisions to optimize your content strategy, improve performance, and achieve your goals. 

In The End

Growing your Instagram account from scratch requires dedication, consistency, creativity, strategic planning, and continuous learning and adaptation. By defining your target audience and niche, optimizing your Instagram profile, developing a content strategy, engaging with your audience, leveraging Instagram giveaways and contests, and analyzing and optimizing performance using social media analytics, you can effectivity grow your Instagram account, increase your visibility, reach, engagement, and ROI, build a loyal and engaged following, and achieve long-term success and sustainability on Instagram.