How to find total revenue of the business


Have you ever wondered how successful your business truly is? Understanding your total revenue is the fundamental step to gauging your financial health and setting the stage for future growth. But beyond intuitive guesses, how do you accurately calculate this all-important metric?

Fear not, fellow entrepreneurs! This blog post is your guide to demystifying total revenue and empowering you with the knowledge to confidently assess your business’s performance.

How to find total revenue?

Before we start delving into the topic at hand, it would be beneficial for us to first discuss some fundamental concepts that will provide us with a solid understanding of the subject matter.

What is Total Revenue?

Simply put, total revenue is the gross income your business generates from selling its products or services within a specific period. Think of it as the sum of all your sales before deducting any expenses. In essence, it reflects the value your customers provide in exchange for your offerings.

Unlocking the Formula:

Calculating total revenue is straightforward, but the specific formula might vary slightly depending on your business model. Here are the two main approaches:

1. For Product-Based Businesses:

Total Revenue = Quantity Sold x Price per Unit

Imagine you sell handmade candles for $20 each. If you sell 50 candles in a month, your total revenue for that month would be:

  • Total Revenue = 50 candles x $20/candle = $1,000

2. For Service-Based Businesses:

Total Revenue = Service Rate x Number of Clients Served

Let’s say you offer website design services with a rate of $1,500 per project. If you complete 3 projects in a month, your total revenue would be:

  • Total Revenue = $1,500/project x 3 projects = $4,500

Beyond the Basics:

Remember, calculating total revenue is just the first step. Here are some key points to consider:

  • Timeframe: Specify the timeframe you’re calculating for (e.g., daily, weekly, monthly, annually).
  • Multiple products/services: If you offer multiple products or services, calculate their individual revenue and then add them together for the total.
  • Taxes and discounts: Exclude any taxes collected from customers and deduct any discounts offered before calculating total revenue.

Harnessing the Power of Revenue:

Understanding your total revenue unlocks valuable insights:

  • Financial health: Assess your business’s overall performance and track growth over time.
  • Pricing decisions: Analyze if your pricing strategies are generating sufficient revenue.
  • Profitability calculations: Use total revenue as a starting point to calculate your net profit by subtracting operational expenses.
  • Informed planning: Make informed decisions on future investments, staffing, and expansion based on your revenue trends.


While crucial, total revenue alone isn’t the ultimate measure of success. Consider it a stepping stone to further analysis. Explore profit margins, return on investment, and other financial metrics to gain a more comprehensive picture of your business’s health.

Empowering Your Financial Journey:

Ready to take control of your finances and leverage revenue insights for growth? Here are some actionable tips:

  • Regularly track your sales data: Maintain accurate records of sales and quantity sold for each product or service.
  • Calculate total revenue consistently: Make it a habit to calculate your revenue for relevant periods (e.g., monthly) to monitor trends.
  • Analyze and adapt: Use your revenue insights to inform pricing adjustments, marketing strategies, and operational improvements.

By unlocking the secrets of total revenue, you gain a powerful tool to navigate the financial landscape of your business with confidence. Remember, knowledge is power, and accurate revenue calculations pave the way for informed decisions and sustainable growth. So, keep track, analyze, and watch your business thrive!