Pixis Secures $85 Million in Series C1 Funding to Boost Codeless AI Infrastructure


Pixis, a prominent player in the codeless AI infrastructure space dedicated to empowering brands to elevate their performance marketing, has successfully raised $85 million in its Series C1 funding round. This latest round was led by Touring Capital and marks a significant milestone, bringing Pixis’ total capital raised to a formidable $209 million. Distinguished investors, both new and existing, have participated in this round, including Grupo Carso, General Atlantic, Celesta Capital, and Chiratae Ventures.

Pixis stands out in the AI technology sphere, offering accessible solutions tailored for growth marketing. The company boasts a robust product suite encompassing targeting, in-flight performance optimization, and generative AI capabilities. Since its inception, Pixis has charted an impressive growth trajectory, with over 200 global brands embracing its platform. Notable clients include industry leaders such as DHL, Carsome, JOE & THE JUICE, Kavak, HDFC Bank, among others.

Nagraj Kashyap, co-founder and General Partner at Touring Capital, expressed deep enthusiasm for generative AI’s transformative potential in enterprise software use cases. He identified Pixis as a trailblazer in this domain, commending its powerful technical capabilities that have translated into rapid customer adoption. The partnership with Pixis aligns with Touring Capital’s belief in generative AI’s prowess.

Unlocking Creativity with Pixis Creative Studio

Pixis has been diligently innovating to advance its offerings. A notable addition to its arsenal is the Pixis Creative Studio, a groundbreaking tool infused with AI capabilities. This studio empowers brands to effortlessly generate photorealistic creative assets, spanning both 3D images and videos, by simply using text prompts. What sets this apart is its deep integration with Pixis’ marketing campaign optimization capabilities, seamlessly weaving contextual campaign data into the creative asset generation process.

Expansion and Ambitious Roadmap

Shubham A. Mishra, co-founder and CEO of Pixis, underlined the excitement surrounding the company’s future prospects as they welcome Touring Capital as investors. He highlighted the invaluable contributions of the Touring team, who have played pivotal roles as thought partners throughout the years. With this fresh infusion of capital, Pixis plans to intensify its focus on strategic channel partnerships and significantly ramp up investments in research and development (R&D).

In addition to securing funding, Pixis has been actively expanding its AI infrastructure. The company has successfully reached a significant milestone by building 200 AI models, marking an impressive stride in its journey. Furthermore, Pixis recently embarked on live deployments of its AI-powered solutions tailored for B2B companies. The company’s commitment to innovation and expansion in the AI-driven marketing landscape promises to deliver even more transformative solutions to its global clientele.

Pixis’ ability to combine accessible AI technology with a creative studio that redefines content generation holds the promise of shaping the future of performance marketing, making it a company to watch as it continues its dynamic journey in the AI space.

Related Stories