Pixis Raises $85 Million in Series C1 Funding for Codeless AI Infrastructure in Marketing

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Pixis, a codeless AI infrastructure company specializing in performance marketing, has secured $85 million in a Series C1 funding round led by Touring Capital. This funding round brings Pixis’s total capital raised to $209 million. Existing investors Grupo Carso, General Atlantic, Celesta Capital, and Chiratae Ventures also participated in the round.

Pixis focuses on accessible AI technology for growth marketing, offering a product suite that includes targeting, in-flight performance optimization, and generative AI capabilities. The company’s platform is used by over 200 global brands, including DHL, Carsome, JOE & THE JUICE, Kavak, and HDFC Bank.

The funds will be used to enhance Pixis’s AI capabilities, accelerate global expansion, invest in R&D for its generative AI-powered creative studio, and establish strategic product and business partnerships. The creative studio allows brands to generate photorealistic creative assets, including 3D images and videos, through simple text prompts, and it integrates with Pixis’s marketing campaign optimization capabilities.

Nagraj Kashyap, co-founder and General Partner at Touring Capital, expressed confidence in Pixis’s ability to transform enterprise software use cases through generative AI and noted the team’s impressive technical capabilities and rapid customer adoption.

Shubham A. Mishra, co-founder and CEO of Pixis, emphasized the company’s focus on strategic channel partnerships and increased investment in R&D with the capital raised.

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