PINATA Raises $10M Series A to Optimize Front-Line Workforces as Recession Looms


PINATA has closed a $10 million Series A round for its rapidly expanding workforce-optimization platform. The round, led by M13 and Bullpen Capital, with participation from PINATA’s seed investors, will advance the company’s mission to manage, measure, and optimize front-line workforces.

PINATA will use its new funding to accelerate product development and further expand its suite of workflow solutions.

PINATA, an enterprise SaaS platform, promises “systematic task-management solutions” to improve compliance, efficiency, and performance. Unlike tools designed for managing online projects, PINATA is solely for field teams. Customers rely on PINATA as a centralized command center for everyday operations in retail stores, construction sites, warehouses, restaurants, and trade shows ranging from startups to the world’s largest corporations.

PINATA is a SaaS platform for managing, measuring, and optimizing front-line workforces. For everyday location-based activities, we create systematic task-management solutions. Customers of all sizes rely on our collaborative tools to maximize compliance, productivity, and performance through planning, reporting, financial tracking, and data analysis.

Year over year, activity on the PINATA platform has increased by more than 400%, owing primarily to organic, in-app network effects related to third-party staffing and vendor engagement.

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