Paro, a Chicago-based startup has secured $25 million in Series C funding to further enhance its platform for accessing finance and accounting expertise on-demand. The funding round was led by Top Tier Capital Partners, with participation from existing investors Madrona Venture Group, Revolution Ventures, and Sierra Ventures. With this latest funding, Paro has raised a total of $67 million.
Paro’s platform employs proprietary AI-matching software to match experts with suitable job opportunities, providing a reliable and trusted experience for all parties involved. The company also offers its network of finance experts various tools and insights, including marketing, business development, and back-office support, enabling them to pursue meaningful work on their own terms. By connecting highly educated and experienced professionals such as CFOs, controllers, accountants, and analysts with companies in need of their expertise, Paro has helped numerous organizations overcome the limitations of traditional hiring.
The funding will be utilized to drive Paro’s business expansion with existing clients and further extend its platform to cater to more enterprises seeking strategic finance and accounting services. The company also plans to enhance its suite of AI-powered tools, enabling experts to optimize their earnings and achieve better business outcomes.
Anita Samojednik, CEO of Paro, highlighted the growing demand for on-demand experts with specialized financial knowledge, offering flexibility within time and cost constraints. She emphasized that Paro’s talent model appeals to businesses of all sizes, allowing them to quickly access flexible and dynamic talent to meet their objectives.
Michael Burdick, CSO and Co-founder of Paro, noted the increasing desire among professionals to work on their own terms and find fulfillment both professionally and personally. Paro aims to empower its experts by providing solutions that match them with the right clients.
Paro has experienced significant growth since its previous funding round, with tripled revenue achieved by increasing average client spending and enhancing freelancer productivity. The company anticipates further growth with enterprise clients, given the current work-from-anywhere trend and business environment.
