Pack Closes $3 Million in Seed Financing to Help Scaling Ecommerce Brands Keep Up with Shoppers’ Rising Expectations


Pack, the leading headless commerce system, announced today a $3 million seed investment round headed by Norwest Venture Partners, with participation from returning investor Alpaca and new investor Vanterra Ventures.

The funding will allow Pack to continue its expansion by speeding up its engineering, product, design, and go-to-market efforts. Pack will also use the funds to create prospects for strategic alliances, which will help the company create industry-leading solutions in the headless commerce market. The current round takes the total amount raised by the company to $6 million.

Pack, which was founded in 2019, is a front-end platform for headless commerce that enables brands to upgrade their digital storefronts with technology and tools that are simple enough for non-tech-savvy teams to use while also being sophisticated enough to be optimized by even the most advanced developers. Pack created some of the first headless storefronts in North America and currently collaborates with leading eCommerce brands such as Truff, Liquid I.V., Cuts Clothing, Prima, and many others, providing merchants with a resource-light and easy-to-maintain platform.

Pack’s powered shops, as well as the smart technology that powers them, are helping to define the new standard of eCommerce and dictating consumer expectations. Pack’s headless solution helps businesses like Cuts boost conversions by more than 20% and YoY growth by 200%, in addition to enabling brands to create a seamless shopping experience for consumers via its fast Progressive Web App (PWA).

Pack is a headless commerce platform that enables store owners to provide their customers with the finest and fastest shopping experience possible while also accelerating revenues. Pack is a San Diego-based team of IT specialists, strategists, and eCommerce innovators with a largely remote crew across the United States.

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