MVP Index, the leading sponsorship measurement and valuation platform, has secured $20 million in Series B funding to accelerate the growth of its product suite. The round was led by Verance Capital, a prominent New York-based growth investment firm focused on sports, media, and live entertainment. The funding will be used to support MVP’s expansion plans, drive product innovation, and strengthen sales and marketing efforts.
As global brands invest over $100 billion annually in sponsorships, there is a growing need for data-driven decision-making in partnership management. MVP has become a trusted currency for major brands, agencies, leagues, and rights holders by providing a fully transparent valuation methodology to validate the performance of branded assets.
MVP’s CEO, Brian Foley, highlighted the importance of sports as an avenue for impactful advertising and the need to measure integrated advertising experiences. He expressed enthusiasm for the partnership with Verance and their shared strategic approach to the market.
Over the past three years, MVP has experienced rapid growth and achieved significant milestones. Its technology and methodology have gained recognition for accurately measuring and valuing sponsored assets across various channels. In 2022, the company developed and patented its own computer vision technology, enabling precise tracking and measurement at the asset level.
Verance’s investment in MVP demonstrates their commitment to supporting innovative companies in the sports, media, and live entertainment industries. The firm believes that MVP’s computer vision software solutions will continue to transform the industry and provide transparent and accurate measurement for brand advertising in live sports.
Verance joins Align Capital and other existing investors, including professional athletes, ownership groups, and front office executives, in supporting MVP’s mission.