Mundial Media, a platform focused on uniting multicultural voices, has secured $2 million in pre-seed funding led by a syndicate of family office investors, including New Day Industries, a family office specializing in breakthrough software technologies.
The company aims to address the need for an end-to-end marketing platform that combines multicultural insights with data-driven capabilities to establish emotional connections. Mundial Media’s proprietary contextual engine, Cadmus AI, offers marketers culturally nuanced and differentiated scale and reach. Importantly, it targets audiences through first-party contextual technology rather than relying on third-party cookies, aligning with the privacy-first direction of the market.
Mundial Media intends to use the investment to scale its AI-enabled technology to cater to diverse audiences and brands. The company aims to solve market fragmentation and provide a solution that resonates with both brands and audiences, emphasizing brand safety and privacy.
Tony Gonzalez, Co-Founder and CEO of Mundial Media, commented on the funding round, stating, “Mundial’s proprietary AI-enabled contextual technology creates brand-safe segments at scale for targeting the right audience with the right advertisement at the right time and place.”
The investment syndicate includes New Day Industries, Barlow Family Investments, as well as executives from Amazon.com, Inc., UnitedHealth Group, and Prodege LLC. Mundial Media’s team is led by CEO Tony Gonzalez, and it brings together domain expertise in multicultural marketing and digital media, along with experience in marketing automation.
The company’s platform aims to provide authentic and culturally relevant solutions for multicultural audiences and brands in an increasingly diverse and privacy-focused marketing landscape.