Contentstack Acquires Lytics to Advance Real-Time Personalization and Enhance Digital Experience Platform
Contentstack, a leader in composable digital experience platforms (DXPs), has announced its acquisition of Lytics, a pioneer in real-time customer data platforms (CDPs). This move enhances Contentstack’s platform with comprehensive audience insights, content analytics, and real-time profile management, enabling hyper-personalized experiences for both known and anonymous users at scale. Lytics, co-founded in 2013 by McDermott … Read more