Contentstack, a leader in composable digital experience platforms (DXPs), has announced its acquisition of Lytics, a pioneer in real-time customer data platforms (CDPs). This move enhances Contentstack’s platform with comprehensive audience insights, content analytics, and real-time profile management, enabling hyper-personalized experiences for both known and anonymous users at scale.
Lytics, co-founded in 2013 by McDermott and Aaron Raddon, has been recognized for its innovation in the CDP space. The company’s modular and composable approach aligns with Contentstack’s vision of providing adaptable solutions that evolve alongside business needs.
By integrating Lytics’ capabilities, Contentstack aims to distinguish itself from traditional headless CMS providers and legacy DXPs. The acquisition enables brands like Kraft Heinz, Mondelez, Glassdoor, Universal Music Group, LiveNation, Clorox, and Ancestry—already part of the Lytics customer base—to leverage a unified platform for creating deeply personalized digital experiences.
Neha Sampat, Founder and CEO of Contentstack, emphasized the importance of integrating content management with actionable, real-time customer data. “Truly personalized digital experiences require a marriage of scalable content management and actionable first-party data. Combining Contentstack and Lytics empowers brands to deliver next-generation digital experiences,” Sampat stated.
In 2024, Contentstack introduced a native personalization engine with generative AI-powered content creation and automation tools. The Lytics acquisition further complements these offerings by addressing the challenge of activating first-party data at scale.
James McDermott, Co-Founder of Lytics and now Contentstack’s Global Head of Data Products, described the vision: “We’ve solved the challenge of making first-party data actionable. Together with Contentstack, we’re enabling brands to transform data into meaningful digital experiences.”
This acquisition solidifies Contentstack’s position as a modern, agile DXP, delivering the tools brands need to stay ahead in the digital personalization race.
