JW Player, a software-as-a-service video platform for broadcasters, publishers, and other video-driven businesses, has announced the acquisition of InPlayer, a leading provider of subscription management and identity management technologies.

The deal’s financial specifics were not disclosed.

The acquisition expands JW Player’s end-to-end video platform capabilities by introducing features that will assist broadcasters and other video-driven enterprises in more effectively monetizing their subscription-based company and allowing JW Player to give superior audience data.

JW Player announced in June 2021 that it has raised $100 million from LLR Partners to expand subscription and other monetization mechanisms as part of its end-to-end video platform.