IdentifAI, a Milan-based startup specializing in identifying AI-generated content, has raised €2.2 million in seed funding. The investment round was led by United Ventures, with participation from notable business angels including Edoardo Alessandri of Wellness Holding, Matteo Fago, co-founder of Venere.com, and Umberto Paolucci of UP Invest.
Founded by Marco Ramilli and Marco Castaldo, IdentifAI is on a mission to empower individuals, consumers, and decision-makers to differentiate between AI-generated content and human-created material. The company’s proprietary de-generative model is designed to detect and identify AI-generated artifacts, such as images, videos, sound, or text, by analyzing the probability of occurrence of each pixel. This technology aims to ensure that AI advancements do not become tools for misinformation or destabilization, instead promoting transparency and security in the digital landscape.
The funding will allow IdentifAI to refine its technology and expand its market presence, addressing the growing need for reliable deepfake detection as the generative AI market continues to expand. The company has already garnered attention from major industry players and is in the process of negotiating agreements to further validate and distribute its innovative products.
“The technological advancements in generative AI will blur the lines between the physical and digital worlds, making them indistinguishable to the human eye. I believe it is our right to be informed, at all times, about what we use to nourish our minds, which in turn shapes our opinions,” noted Marco Ramilli, founder of IdentifAI. “This funding will allow us to make further strides in refining our degenerative models, capable of distinguishing between natural and artificial content, often produced by adversarial AI.”
Massimiliano Magrini, managing partner and co-founder of United Ventures, emphasized the importance of IdentifAI’s work: “Distinguishing whether content was created by a human or not is becoming increasingly crucial, and IdentifAI is well-positioned to capitalize on the emerging opportunities in this sector.”
As generative AI continues to evolve, the demand for solutions like those offered by IdentifAI is expected to grow. The global market for fake image detection is projected to increase significantly, highlighting the need for technologies that can protect against the risks associated with AI-generated content. IdentifAI is set to play a major role in this space, ensuring that the digital world remains transparent and trustworthy.
