Glaut Secures $1.4M Funding to Revolutionize Customer Research with Conversational Surveys


Italian startup Glaut has announced the successful closure of a $1.4 million pre-seed round, marking a significant milestone in its journey.

The funding round was led by Italian Founders Fund, with participation from Brainstorm Ventures, Alecla7, Ithaca, BHeroes, Club degli Investitori, Eden Ventures, Delirus Capital, and prominent angel investors including David Clarke (former Workday executive) and Pietro Cesati (former Soisy executive).

With the new financing, Glaut plans to bolster its product and tech team, further enhance its customer research platform, and develop vertical solutions tailored to diverse market research needs. The company aims to expand its global footprint and continue delivering groundbreaking solutions in the realm of customer research.

Founders Matteo Cera and Giovanni del Gallo embarked on their mission in late 2023 to empower marketing teams in B2C brands with innovative customer and market research methodologies. Their platform introduces a novel approach to surveys: conversational surveys.

Traditional quantitative surveys often fall short in providing deep insights and understanding the underlying reasons behind the data. Matteo Cera highlighted this limitation, stating, “Our software approaches customer research with a qualitative approach, engaging customers and users in meaningful conversations.”

Glaut’s platform facilitates personalized follow-up questions, synthesizing responses into actionable business insights. Unlike conventional multiple-choice surveys, Glaut enables long-form, open-ended conversations, allowing participants to express their thoughts on brands, products, and experiences comprehensively.

The platform’s user-friendly interface, akin to Google Forms, has attracted attention from both research agencies and international brands. Notable collaborations include partnerships with research agencies Altum Insights, Marketagent, and Eumetra, as well as renowned brands such as Condé Nast, AutoScout24, and Mondadori Media.

Frank A. Spring, Partner at Altum Insights, commended Glaut’s innovative approach, describing it as “the fastest, deepest, most consistent method of gathering qualitative data at scale.”

Pamela Saiu, Market Researcher at Mondadori Media, shared her positive experience with Glaut, emphasizing the platform’s ability to capture authentic respondent insights efficiently.

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