Frigade Secures $3M Seed Funding to Revolutionize Developer Onboarding Solutions


Frigade, a cutting-edge product onboarding and adoption solution for React, has successfully raised $3 million in seed funding. The funding round was led by Craft Ventures and La Famiglia, with participation from Y Combinator,,, and notable individual investors such as Guillermo Rauch (Vercel founder), Arash Ferdowsi (Dropbox co-founder), and Jean-Denis Greze (Plaid CTO). This investment will empower Frigade to expand its library of onboarding experiences for developers and extend support for additional web SDKs, particularly catering to B2B SaaS companies. Noteworthy startups like Encord, Replo, and SaaSGrid have already adopted Frigade’s platform for their onboarding needs.

Frigade provides developers with a powerful and user-friendly platform to create high-quality onboarding flows, activation checklists, and product tours without requiring backend development support. The platform offers seamless user targeting and state management features, streamlining the development process and adhering to industry best practices. With a collection of customizable React components, developers can design unique and cohesive user experiences that align perfectly with their brand and application. By entrusting Frigade with the complexities of onboarding infrastructure, businesses can now concentrate on their core roadmap and enhance user engagement.

Traditional digital adoption platforms are often geared towards marketers and managers, resulting in a less native experience. These solutions typically sit atop products rather than being integrated into the codebase, leading to unnoticed breaks and limitations in their capabilities. Frigade, however, transforms the growth strategies of successful software companies into ready-to-use React components, allowing any company to swiftly deploy top-notch user onboarding in a matter of hours, instead of weeks or months.

Eric Brownrout, CEO, and Christian Mathiesen, CTO, co-founders of Frigade, recognized the potential of internal developer platforms for onboarding during their time at LinkedIn in 2015. Inspired by how companies like LinkedIn, Uber, Pinterest, and Figma utilized such platforms to drive growth, they are now democratizing the process, providing off-the-shelf capabilities to empower all software companies and developers alike.

Frigade’s vision extends beyond onboarding; they aim to become a comprehensive customer journey management platform. This encompasses personalized registration flows, getting-started guides, tailored announcements, upsells, and ultimately, customer retention through regular feedback and communication.

Ryan Hrabak, an investor at Craft Ventures, emphasized the importance of putting core product ownership in the hands of development and product teams. Frigade’s SDKs offer flexible and seamless in-app product onboarding workflows, designed to empower developers to configure and launch guided experiences with ease, using fewer resources and less time than conventional solutions.

Having recently completed Y Combinator’s Winter 2023 accelerator program, Frigade is poised for rapid expansion, aiming to revolutionize the developer onboarding landscape and improve the overall user journey for countless software companies.

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