Dutch Bros, a drive-thru coffee company, and its dedicated customers came together on Friday, May 17, for the 18th annual “Drink One for Dane” event, raising $2.5 million to support the Muscular Dystrophy Association (MDA) and its mission to end Amyotrophic Lateral Sclerosis (ALS).
Significant Impact Through Community Support
The Dutch Bros Foundation’s generous donation is a testament to the strong community support for MDA. Morgan Roth, Chief Marketing Officer at MDA, highlighted the impact of the event:
“Drink One for Dane is an incredible example of how purpose-driven brands can make a tangible impact on the mission of Muscular Dystrophy Association to end ALS. The enthusiastic support of Dutch Bros’ customers and crews gives our community hope and determination. This donation of $2.5 million speaks directly to the power of this generous community. Together, we are raising funds to propel research and care forward, and also raising awareness to bring more people into the fight for a future free from ALS.”
Origins and Purpose of “Drink One for Dane”
Dutch Bros was founded by brothers Dane and Travis Boersma. After Dane was diagnosed with ALS, the family initiated the “Drink One for Dane” campaign to raise awareness and funds for ALS research. Dane passed away from the disease in 2009, but the campaign continues to grow in his memory.
Christine Barone, CEO of Dutch Bros, expressed gratitude for the community’s ongoing support:
“Drink One for Dane wouldn’t be possible without the overwhelming support from our customers every year. We’re honored to make a difference in supporting all of the work the Muscular Dystrophy Association does and continues to do.”
The total funds donated include contributions from franchisees, customers, community members, and vendors during the campaign.
Dutch Bros Coffee, founded in 1992 in Grants Pass, Oregon, by Dane and Travis Boersma, has grown to over 870 locations in 17 states. Known for its specialty coffee, smoothies, teas, and exclusive energy drinks, Dutch Bros is dedicated to giving back to the communities it serves. Through its foundation and local initiatives, the company donates millions to various causes each year.
