Consensus Raises $110M from Sumeru Equity Partners to Accelerate Growth


Sumeru Equity Partners has invested $110 million in Consensus, the leading intelligent demo automation platform.

Sumeru Equity Partners invested $110 million in Consensus, the first Intelligent Demo Automation Platform focused on scaling Presales teams with interactive video demos. Intelligent demo automation has become a necessity to drive growth and efficiency as economic uncertainty looms and enterprise software companies focus on doing more with less.

Instead of a calendar-heavy buying process, B2B buyers today prefer a digital-first, sales-supported approach. Providing automated demos on demand enables Consensus customers to sell using Buyer Enablement, a buyer-focused model developed by Garin Hess, CEO and founder of Consensus, in his book Selling is Hard. Purchasing is more difficult.

Sales engineering teams use Consensus to create a reusable library of interactive demos. Without taxing presales teams, sales reps then send self-directed product demos that use a proprietary method to automatically personalize the content to the buyer based on the customer persona, stage of the sales cycle, and specific interests. Consensus automatically discovers and engages previously hidden stakeholders in the buying group as the buyer shares the demo with other stakeholders in their organization.

Sumeru provides leading enterprise software companies with growth capital, scaling partnerships, and operational expertise. The firm works with founders and management to help them scale their businesses, focusing on organic growth levers such as product leadership, go-to-market acceleration, and growth culture. Sumeru Managing Director and COO Randy Randleman and Vice President Nathan Stanley will join the Consensus Board of Directors alongside Babcoke.

Consensus, the Intelligent Demo Automation Platform, scales presales instantly with interactive video demos. Presales and technical sales teams automate repetitive product demos which allows them to reallocate that time to higher value activities. Buyers get a better experience— one that guides them with digital, interactive and on-demand video demos. This uncovers stakeholders automatically and eliminates unqualified demos, which in turn dramatically shortens sales cycles by 29% up to 68% and improves close rates by up to 44%. Market leaders like Salesforce, SAP, Oracle, Autodesk, Sage, TriMech, Coupa and many others trust Consensus to scale.

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