Birdseye, an artificial intelligence (AI) company in the retail and e-commerce sector, has raised $3 million in seed funding in a round led by Drive Capital. This follows Drive Capital’s previous investment of $500,000 in a pre-seed round in March of this year.
The latest funding will be used to enhance hiring efforts and further establish Birdseye as a market leader in the retail industry.
Masha Khusid, a partner from Drive Capital, will join Birdseye’s board of directors. Birdseye’s AI-driven technology specializes in executing hyper-personalized campaigns for retailers.
The platform leverages AI algorithms trained on extensive retail transaction data to match shoppers with products they are most likely to purchase at any given time and price. The technology also helps retailers match excess inventory with customers who are most likely to make a purchase, allowing for targeted and efficient marketing actions.
Birdseye aims to transform the retail industry by providing retailers with real-time consumer insights and automating personalized marketing offers through email and SMS.