AudiencePlus, a media software company based in Scottsdale, Arizona, has successfully raised $5.4 million in seed funding. The round was led by Emergence Capital, a prominent venture capital firm, with participation from Forum Ventures, Worklife Ventures, and GTMfund. Notably, Nick Mehta, CEO of Gainsight, has joined AudiencePlus’ board as an independent director as part of the funding arrangement.
The newly acquired funds will be utilized by AudiencePlus to expand its operations and extend its business reach. Under the leadership of Anthony Kennada, Co-founder & CEO, AudiencePlus has developed a software platform that enables B2B brands to build, connect, and engage with their audiences effectively.
The platform serves as a replacement for traditional corporate blogs or resource centers, offering marketers the opportunity to create a sustainable business pipeline. By leveraging various forms of media such as videos, podcasts, articles, and live digital experiences like webinars or virtual events, marketers can build a subscriber-owned audience and provide exclusive content tailored to their subscribers’ interests. Furthermore, AudiencePlus connects audience engagement with revenue outcomes by integrating with customer relationship management (CRM) and marketing automation platforms.
The successful seed funding round marks a significant milestone for AudiencePlus and demonstrates the confidence of investors in the company’s potential. With the additional capital, AudiencePlus aims to further develop its software platform, enhance its capabilities, and expand its customer base. By empowering B2B brands to effectively engage with their audiences and drive revenue, AudiencePlus is poised to make a notable impact in the media software market.
