Alfalfa, a fast-casual balanced food joint known for its unique pairing of locally sourced salads and gluten-free doughnuts, announced the completion of a $2 million seed funding round today. This funding will help Alfalfa’s mission to expand its physical footprint in Southern California and the New York Tri-State area, with new locations set to open in Jersey City and Los Angeles’ iconic Larchmont neighborhood by 2023. It will also help to improve Alfalfa’s in-house, AI-enabled food preparation tools, allowing team members to prioritize delighting customers at scale.
Alfalfa raised $2 million in seed funding from 37 investors, led by Blue Falcon Capital and including Jake Kassan, Sean Johnson, and executives from Bain & Co., Algorand Crypto, Jefferies, Hightower, and Piper Sandler.
Alfalfa, co-founded by childhood friends Dan Sobsey, Dan Londono, and Andrew Arrospide, believes that joy can be found in the pursuit of balance, particularly in food. Alfalfa, known for its signature salads made with only the highest-quality, locally sourced ingredients, is changing the face of healthy eating one salad bowl (or wrap) at a time. Alfalfa began in a small farmers market tent and has quickly expanded to include locations in Hoboken, NJ, and Santa Monica, CA, with more on the way.
This investment, which comes on the heels of a recently secured trademark, further establishes the company as a force to be reckoned with in the healthy fast-casual dining space. Alfalfa intends to rapidly expand its retail footprint while continuing to disrupt the restaurant industry with cutting-edge kitchen technology, low-turnover jobs, and thoughtfully curated food pairings that complement the brand’s holistic approach to prioritizing physical and mental health.
