Adludio, the global AI-powered platform that delivers attention-led and data-driven mobile advertising, has received a £2 million investment from Mercia, following a £4 million investment in 2021.
This new round of funding will allow Adludio to capitalize on its rapid growth in the United States by launching a new fully automated version of its platform. Powered by AI and data science, this will provide marketers with a one-stop shop for the automated design and delivery of engaging ad campaigns.
Adludio has previously created advanced mobile creative for major brands such as Ford, Land Rover Jaguar, Estée Lauder, Nike, Adidas, and Microsoft. With this announcement, Adludio will be able to assist even more marketers in winning the battle for brand attention.
Adludio is redefining attention as a metric for success by sharing its expertise and technology with the IAB to develop this field.
Founded in 2015, the company now has offices in five US cities: New York, Los Angeles, Chicago, Atlanta, and Detroit, as well as resellers in Hong Kong and Singapore.
Adludio achieved 50% growth in the United States in 2022 and has continued to grow its revenues globally. It has also added a number of industry leaders to its management team, including Ian Liddicoat as Chief Technology Officer and Dave Ramsay as Chief Product Officer.
This latest investment comes as the adtech industry deals with ongoing economic uncertainty, the implementation of stricter privacy rules in many countries, and the declining use of cookies, and it aims to help Adludio maintain its market leadership.
