Landbase, a groundbreaking AI platform designed specifically for go-to-market strategies, has emerged from stealth mode with a substantial $12.5 million in seed funding. The investment round was co-led by A*, 8VC, and First Minute Capital, with additional support from Inovia Capital, Picus Capital, and General Catalyst (La Famiglia).
Landbase addresses a critical challenge for businesses: the need for efficient and effective sales and marketing processes. Traditionally, sales and marketing teams have struggled with manual, repetitive tasks, disconnected tools, and fragmented data, which can hinder lead generation and revenue growth. Landbase aims to solve these issues by providing an integrated platform that automates, unifies, and optimizes go-to-market processes using advanced AI technology.
The core of Landbase’s solution is the GTM-1 Omni, a suite of specialized large language and action models designed to orchestrate sales and marketing workflows. Unlike other AI systems that rely on prompt-based techniques, Landbase utilizes a novel approach called “Reinforcement Learning with Human and Performance Feedback.” This method combines human expertise with performance data to continuously enhance decision-making and task execution, focusing on metrics that matter for go-to-market functions.
Early Success and Impact
Landbase’s innovative approach has already demonstrated impressive results for its early customers:
- 7x Higher Conversion Rates: Compared to traditional OpenAI models, Landbase’s outbound lead generation tool has achieved a sevenfold increase in conversion rates.
- 70% Reduction in Time Spent Per Lead: The average time spent generating leads has been significantly reduced, optimizing productivity and efficiency.
- Accelerated Marketing Campaign Development: The time required to develop marketing campaigns has been slashed from weeks to just hours.
These results highlight Landbase’s potential to transform how businesses approach sales and marketing, offering a more unified and efficient solution compared to the fragmented landscape of existing SaaS tools.
Future Plans and Offerings
To showcase the capabilities of GTM-1 Omni, Landbase will be launching a series of free tools for go-to-market leaders and agencies. The first of these tools is the Landbase GTM Trust Score, which analyzes proprietary performance data to evaluate a brand’s online trustworthiness and provide actionable insights for performance improvement.
In addition, Landbase plans to release a suite of products aimed at automating omni-channel go-to-market strategies, including both inbound and outbound approaches. These tools will further enhance the company’s mission to streamline and optimize sales and marketing processes.
Founding Team and Vision
Landbase was co-founded by Daniel Saks, former founder and CEO of the unicorn AppDirect, and Emily Zhang, the founding head of product at OysterHR and an early product leader at Carta. The founding team also includes machine learning PhDs from Everstring (a Sequoia-backed company acquired by Zoominfo), with experience from Stanford and NASA.
Daniel Saks emphasizes the company’s commitment to becoming a leader in the agentic AI space, stating, “Revenue is the lifeblood of any business, and Landbase is here to unlock the true revenue potential for B2B organizations.”
Market Perspective
According to Kevin Hartz, General Partner at A*, “Today’s market is flooded with SaaS tools, leading to fragmented and inefficient sales and marketing processes. Landbase’s innovative use of machine learning and human intelligence breaks down these silos, setting a new standard for unified go-to-market teams. We’re excited to support Landbase and its exceptional team in revolutionizing the SaaS landscape for an AI-driven world.”
With its impressive seed funding and innovative approach, Landbase is set to make a significant impact on the go-to-market landscape. By leveraging advanced AI and human expertise, the company aims to streamline sales and marketing processes, driving higher conversion rates, reducing lead generation time, and accelerating campaign development. As Landbase continues to expand its offerings and tools, it is poised to become a key player in the future of go-to-market strategies.
