WIT, the leading digital activation platform for sports and entertainment, has announced the successful closure of a Series A funding round led by McCarthy Capital from their Emerging Growth strategy.
Founded by Vaidhy Murti in 2021, WIT serves as a platform for sports teams to create immersive fan experiences and enhance digital engagement. Over the past two years, WIT has facilitated groundbreaking experiences in sports, including viral campaigns featured on ESPN and Sunday Night Football, and a custom arcade-style game mirroring the NFL’s Emmy Award-winning Super Bowl LVII halftime commercial.
WIT’s exponential growth underscores the ongoing transformation of the industry fueled by technology. In a landscape where establishing direct customer relationships is pivotal, WIT’s turnkey platform amplifies marketing capabilities and fosters deeper connections. The platform enables the swift launch of branded campaigns designed to engage consumers while capturing valuable first-party data, thus empowering sports and entertainment entities to connect with their audience effectively.
“We are thrilled to partner with the management team of WIT,” said Matt Breunsbach, Managing Director at McCarthy Capital. “WIT empowers sports and entertainment companies to create digital activations that enhance fandom. With impressive growth and an innovative Fan AI product on the horizon, we look forward to supporting WIT’s journey to becoming the leading digital activation platform.”
The newly acquired funding will enable WIT to scale its operations, drive product innovation, explore new verticals, and expand its team. “We are incredibly excited to partner with McCarthy Capital to continue pushing the boundaries of fan engagement,” said Vaidhy Murti, Founder & CEO of WIT. “This investment will empower us to deepen our commitment to our people and partners as we navigate the early stages of a digital revolution. Our remarkable growth is a testament to our team’s dedication and excellence, and we’re just scratching the surface.”
