Brands in the realm of retailing realize that it is challenging, hence they look for ways to grab the attention of customers. Consequently, point-of-sale displays are among the most effective tools a marketer has at their disposal. Such stunning works of art help acquire attention and introduce products in the most appropriate manner. Of all the available options, unique point-of-sale displays are one of the most popular and effective methods for capturing attention.

These displays are rigid, affordable, and versatile packaging and advertising solutions that can complement or replace many cardboard or rigid-plastic consumer products and marketing displays. Their blank billboard-like quality allows brands to proclaim their identity and influence consumers at the point of purchase. When designed with a brand’s signature colors, logos, and messaging, these displays deliver interactive retail experiences that positively influence consumer decisions.

Enhancing Brand Visibility and Recognition

The impact of custom corrugated displays on branding lies in their revolutionary features, which dramatically improve brand visibility.  In crowded retail environments, where competition is intense, these displays become a focal point for the brand, encouraging customers to stop and take notice.

Key benefits for brand visibility:

• Eye-catching designs that stand out in busy stores
• Consistent branding across multiple retail locations
• Opportunity to showcase brand colors, logos, and messaging prominently

By creating a strong visual presence at the point of sale, custom corrugated displays help reinforce brand identity and make products more memorable to consumers.

Creating Immersive Brand Experiences

Custom retail displays go beyond mere product presentation; they create immersive brand experiences that engage customers on multiple levels. When designed thoughtfully, these displays can tell a brand’s story, communicate its values, and create an emotional connection with consumers.

Elements of immersive brand experiences:

• Interactive features that encourage customer engagement
• Storytelling through graphics and product arrangement
• Sensory elements that appeal to touch, sight, and sometimes even smell

By crafting these immersive experiences, brands can leave a lasting impression on customers, fostering brand loyalty and encouraging repeat purchases.

Driving Product Sales and Impulse Purchases

One of the most significant impacts of custom corrugated displays on branding is their ability to drive sales, particularly impulse purchases. Well-designed displays can guide customer attention, highlight product features, and create a sense of urgency or exclusivity.

Strategies for boosting sales:

• Strategic placement of displays in high-traffic areas
• Clear pricing and promotional messaging
• Limited-time offers or exclusive in-store deals

By optimizing the placement and design of custom retail displays, brands can significantly increase their products’ visibility and appeal, leading to higher sales volumes.

Flexibility in Design and Branding

Custom corrugated displays are known for their great degree of freedom in designing them; this enables brands to create very catchy display installations that support the brand’s image. This flexibility allows brands to change the look and feel of their displays based on the season, promotion, or specific products, preventing monotony for shoppers.

Design possibilities include:

• Multi-tiered displays for showcasing product ranges
• Freestanding units that create branded islands within stores
• Counter displays for impulse purchases at checkout areas

This adaptability ensures that brands can maintain a consistent image across various retail environments while still tailoring their approach to specific store layouts or customer demographics.

Cost-Effective Branding Solution

Besides their visual impact, custom corrugated displays provide a cost-effective branding solution for businesses of all sizes. The relatively low production costs and ease of assembly make these displays an attractive option for brands looking to maximize their marketing budget.

Cost benefits of corrugated displays:

• Affordable production, even for small quantities
• Easy to ship and assemble, reducing logistical costs
• Recyclable materials, appealing to eco-conscious consumers

By providing a high-impact branding opportunity at a reasonable cost, custom corrugated displays allow brands to allocate more resources to other marketing initiatives or product development.

Enhancing the Overall Retail Environment

Creative retail displays contribute to the overall aesthetic and atmosphere of a store, enhancing the shopping experience for customers. By investing in well-designed custom corrugated displays, brands not only promote their products but also help create an inviting and engaging retail environment.

Impacts on retail atmosphere:

• Creating visual interest and breaking up store monotony
• Guiding customer flow through strategic display placement
• Contributing to themed or seasonal store decorations

This holistic approach to retail design can benefit both the brand and the retailer, fostering a mutually beneficial relationship.

Comparison: Custom Corrugated Displays vs. Other POS Display Types

Feature	Custom Corrugated Displays	Permanent Fixtures	Digital Displays
Cost	Low to Moderate	High	Very High
Customization	Highly Customizable	Moderately Customizable	Highly Customizable
Durability	Moderate	High	Moderate to High
Ease of Update	Easy to Replace	Difficult to Update	Easy to Update Content
Eco-Friendliness	High (Recyclable)	Moderate	Low
Interactive Potential	Moderate	Low	High
Initial Impact	High	Moderate	Very High
Maintenance	Low	Moderate	High

Integrating with Digital Marketing Efforts

Custom corrugated displays in today’s omnichannel retail environment can be the middle link between physical and digital merchandising. Brands can apply QR codes, augmented reality features or social networking connectivity to increase customers’ involvement and take the in-store experience beyond the physical store.

Digital integration ideas:

• QR codes linking to product videos or reviews
• Augmented reality features for virtual try-on
• Social media photo opportunities with branded hashtags

These integrations not only enhance the customer experience but also provide valuable data and insights for brands to refine their marketing strategies.

Measuring the Impact of Custom Displays

To conclude the importance of custom displays is an essential factor that is hard to measure as it influences marketers and consumers in many ways.

Hence, it is important to put into practice the right measurement tools to better appreciate the influence that these custom corrugated displays bring in the branding campaign. The use of keywords allow brands to measure the KPIs of display efforts and make informed decisions towards further display campaigns.

Important KPIs to monitor:

Important KPIs to monitor:

• Sales lift attributed to display presence
• Customer engagement metrics (time spent at display, interaction rate)
• Brand recall and recognition improvements

Regularly analyzing these metrics allows brands to optimize their display strategies and maximize their return on investment.

Sustainability and Brand Image

Environmental responsibility informs consumer perception of brands, especially sustainability of marketing promotional items. POS corrugated displays, typically made from recycled materials and recyclable themselves, resonate more with environmentally conscious brands.

Sustainability benefits:

• Use of recycled and recyclable materials
• Reduced carbon footprint compared to permanent fixtures
• Opportunity to communicate the brand’s environmental commitments

By choosing sustainable display options, brands can reinforce their commitment to environmental responsibility, potentially attracting and retaining eco-conscious consumers.

Conclusion

Custom corrugated displays have a profound impact on branding, offering a versatile, cost-effective, and visually appealing way to engage consumers at the point of sale. From enhancing brand visibility and creating immersive experiences to driving sales and supporting sustainability efforts, these displays play a crucial role in modern retail marketing strategies.

As the retail landscape continues to evolve, brands that leverage the full potential of custom corrugated displays will find themselves well-positioned to capture consumer attention, reinforce brand identity, and ultimately drive business success. By combining creativity, strategic placement, and integration with broader marketing efforts, custom displays can become powerful tools for building and maintaining a strong brand presence in the competitive retail environment.

Frequently Asked Questions 

How long do custom corrugated displays typically last in a retail environment?
The lifespan of custom corrugated displays varies depending on the retail environment and usage. In general, they can last anywhere from a few weeks to several months. For short-term promotions, they’re perfect, while for longer-term use, reinforced designs or periodic replacements may be necessary.

Can custom corrugated displays be used for outdoor events or promotions? 

While standard corrugated displays are primarily designed for indoor use, there are weather-resistant options available for outdoor applications. These typically involve special coatings or materials to withstand moisture and sunlight. Always specify outdoor use when ordering displays for external events.

How do custom corrugated displays compare to digital signage in terms of effectiveness?
Both have their strengths. Custom corrugated displays offer tactile engagement, are more cost-effective, and don’t require power or maintenance. Digital signage provides dynamic content and interactivity. Many successful retailers use a combination of both to create a comprehensive and engaging shopping environment.