Unilever acquires Yasso

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Unilever, a multinational consumer goods company, has announced its acquisition of Yasso, a popular frozen Greek yogurt brand based in the United States. Founded in 2009 by childhood friends Amanda Klane and Drew Harrington in Boston, Yasso has gained recognition for its high-quality, low-calorie frozen yogurt products.

The acquisition of Yasso aligns with Unilever’s strategy to focus on premiumization within its Ice Cream Business Group. Yasso will join Unilever’s portfolio of premium brands, which includes renowned names such as Ben & Jerry’s, Magnum, and Talenti.

Matt Close, President of Unilever’s ice cream division, expressed excitement about welcoming Yasso to the Unilever family. He sees the acquisition as a significant step in the growth of Unilever’s ice cream portfolio in North America, particularly in the fast-growing “Better For You” segment. Close believes that with the support of Unilever, Yasso will reach new heights of success.

The transaction is expected to be finalized in the third quarter of 2023, pending regulatory approvals and closing conditions.

Amanda Klane and Drew Harrington, co-founders of Yasso, expressed gratitude for the support they have received throughout their entrepreneurial journey. They are confident that with Unilever as their partner, Yasso will continue to fulfill its vision of bringing joy to consumers worldwide.

Craig Shiesley, CEO of Yasso, shared his excitement about joining Unilever and becoming part of its renowned family of ice cream and novelties brands. He looks forward to working with Unilever to expand Yasso’s brand globally.

The acquisition of Yasso by Unilever signifies the company’s commitment to diversifying its ice cream offerings and tapping into the growing demand for healthier and premium frozen treats.

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