UK’s Zing Secures £1.25M Investment to Drive US Expansion as Twilio Partner


UK-headquartered Zing, a leading Twilio consulting partner, has secured an additional £1.25 million in funding from existing shareholders Maven Capital Partners, renowned for investments in companies like Sensoteq and Pockit.

The fresh capital infusion will fuel Zing’s strategic expansion into the US market, enabling the establishment of a dedicated operating entity and the execution of its comprehensive go-to-market strategy. Zing aims to leverage Twilio’s advanced AI capabilities to enhance customer experiences and operational efficiencies for businesses across the United States.

Zing has witnessed substantial organic growth in the US in recent years, driven by escalating demand from organizations keen to harness the rapid advancements in generative and conversational AI technologies.

Zing boasts a diverse clientele, having supported over 100 organizations worldwide, including prominent names like Age UK, Car Finance 24/7, The Norwegian Refugee Council, and Oxfam. The company’s mission is to establish itself as the premier Twilio consulting partner globally.

Julian Hucker, CEO of Zing, emphasized, “Organizations are increasingly seeking to leverage cutting-edge technologies to enhance customer experience (CX) and operational efficiencies, particularly within their contact centers. Twilio Flex’s CustomerAI technology is transformative, reducing agents’ workloads and streamlining workflows through such things as AI-driven post-work automated summaries, and real-time customer sentiment analysis.”

Tom Purkis, Partner at Maven Capital Partners, expressed his optimism, stating, “Following our initial investment in the spin-out, Zing is now at the forefront of enabling organizations worldwide to get the most out of cutting-edge cloud communications technology. The surge in demand for its expertise in the US underscores how essential it is as a communications software partner for thousands of businesses. We look forward to working with Julian and the team to build on the company’s success as it continues to grow globally.”

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