Sprout Social, a market-leading provider of social media management software, announced today the purchase of Repustate, a business that specializes in sentiment research and natural language processing. With the addition of sentiment analysis, natural language processing (NLP), and artificial intelligence, Sprout will expand the strength, breadth, and automation of its social listening, messaging, and customer support capabilities (AI).
Repustate, founded in 2010, models sentiment analysis, text analytics, and enterprise search solutions using AI-powered semantic technologies. Repustate reads and analyzes text and video information natively, translating data into business intelligence via natural language processing, artificial intelligence, and machine learning.
Sprout Social offers deep social media listening and analytics, social management, customer care, commerce and advocacy solutions to more than 34,000 brands and agencies worldwide. Sprout’s unified platform integrates the power of social throughout every aspect of a business and enables social leaders at every level to extract valuable data and insights that drive their business forward. Headquartered in Chicago, Sprout operates across major social media networks and digital platforms, including Twitter, Facebook, Instagram, TikTok, Pinterest, YouTube and LinkedIn.