Simplicity Acquires Breakthrough Insurance Group and Welcomes Tim Kelly as Partner


Simplicity has announced its acquisition of Breakthrough Insurance Group (BIG), a full-service insurance general agency based in New Jersey. With this acquisition, Tim Kelly, the founder of BIG, becomes Simplicity’s newest Partner.

Breakthrough Insurance Group is known for providing comprehensive insurance solutions, including life insurance, annuities, and long-term care insurance. Simplicity, as one of the nation’s largest and fastest-growing financial product distribution companies, aims to strengthen its presence and support its growth by partnering with organizations like BIG.

Bruce Donaldson, President and CEO of Simplicity, emphasized the shared goals and alignment of approach between Simplicity and BIG. He expressed excitement about working with Tim Kelly and his team to expand their business and enhance client services by leveraging Simplicity’s resources, carrier relationships, and marketing and sales support.

Tim Kelly, in turn, highlighted the strong relationship that BIG had developed with Simplicity in recent years and their shared values and objectives. He expressed enthusiasm about officially joining the Simplicity group and the opportunity to bring effective marketing programs to agents and advisors.

Through strategic acquisitions like this one, Simplicity aims to provide compelling business solutions and attract top talent, advisors, agents, and partners in the financial product distribution industry.

This acquisition aligns with Simplicity’s mission to support and enhance the operations of local management teams while leveraging its group resources for mutual growth and success.

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