Signol, a London-based startup specializing in the use of behavioral science to reduce emissions in high-impact industries like shipping and aviation, has successfully raised £2.5 million in a new funding round. The investment will support the company’s mission to drive more sustainable decision-making without requiring technological or physical changes to existing systems.
Founded in 2017, Signol’s platform leverages data and behavioral insights to encourage more environmentally friendly practices within industries known for their significant carbon footprints. The company’s unique approach focuses on altering operational behaviors to achieve sustainability goals, an approach that has already attracted prominent clients and partners, including Virgin Atlantic, Boeing, Genpro Maritime Commercial Procurement, and Christiania Shipping.
The latest investment round was led by New York-based venture capital firm TMV. Marina Hadjipateras, TMV’s co-founder and general partner, emphasized the importance of investing in solutions that can immediately enhance the sustainability and efficiency of legacy industries. “There’s always a human factor when it comes to transforming industries – especially in maritime,” said Hadjipateras. “Signol harnesses the real power of people to shift operational behavior and culture towards more sustainable practices.”
Other investors in this round included ship operator Ultranav, MOL Plus (the venture capital arm of shipping giant Mitsui OSK), and existing investor East Innovate. With the new funding, Signol plans to expand its offerings by developing a proof-of-concept aimed at reducing the climate impact of the corporate travel sector.
This strategic expansion aligns with Signol’s broader goal of applying its behavioral science tools across various sectors to achieve significant reductions in carbon emissions, ultimately contributing to the global fight against climate change.
