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San Francisco-based B2B SaaS Startup Houseware Raised $2.1M Funding in Seed Round

Houseware

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Houseware, a B2B SaaS company, has announced a $2.1M seed round led by Tanglin Venture Partners with participation from GTMfund and Better Capital. The fundraise is a testament to Houseware’s customers’ belief in the company as it solves the hardest problems across different revenue functions. The company is focused on building a warehouse-native revenue engine for its customers and shaping the future of B2B SaaS.

Houseware is set to launch new products including Canvas, Standard Operating Metrics, and Concierge, an AI assistant to drive insights to action. The company’s team is intentionally catered to “not too much” experience and has shaped several great businesses in the past.

Tanglin Venture Partners, GTMfund, and Better Capital are Day 1 partners who have shown immense conviction and support for Houseware. Several executives from companies like Stripe, Snowflake, and Zendesk, along with friends and ex-colleagues, also participated in the seed round. Houseware is excited about the next chapter in its journey and looks forward to shaping the future of B2B SaaS.

In addition to the new products and investments, Houseware also shared a bit of backstory on its journey on a blog post. As an undergrad, the founder had written a note to his younger self advising against starting a company in times of recession or on the verge of a world war. However, Houseware is defying that advice and thriving despite the current economic climate.

The company’s team of B2B SaaS beginner experts is made up of young, talented individuals who are passionate about shaping the future of the industry. They have previously worked with well-known companies such as Atlan, Chargebee, and Microsoft.

Overall, Houseware’s seed round and upcoming product launches demonstrate the company’s dedication to solving complex problems in the B2B SaaS industry. With strong support from investors and customers alike, Houseware is poised for success in the years to come.

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