QAD Acquires Redzone for $1 Billion

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QAD, a business software maker that was bought out by Thoma Bravo for $2 billion in 2021, told Reuters on Wednesday that it had agreed to buy employee productivity platform Redzone for about $1 billion.

Redzone, which was founded in 2013, specializes in enterprise software solutions for the manufacturing industry. The company’s name is a play on the term “red zone” in American football, which refers to the end zone on a football field. According to the companies, Redzone is on track to generate $100 million in annual revenue.

QAD, founded in 1979, provides cloud-based planning and resource management software to manufacturers.

The agreement will allow QAD to expand its footprint across various sectors of the manufacturing industry.

Customers of QAD will benefit from increased value creation as a result of improved workforce engagement, lower staff turnover, and increased productivity, delivering on the promise of digital transformation in manufacturing.

Customers of Redzone will benefit from the ability to deploy solutions to their plants all over the world. Customers benefit from seamless planning and execution from the shopfloor to the top floor, and from supplier to end customer, thanks to the combination of QAD and Redzone solutions.

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