The power of search engine optimization goes far beyond just helping companies get their websites found on search engines. Adjusting what appears on the search engine result pages also plays an important role in modern reputation management. Indeed, SEO is often overlooked during a campaign to control reputation issues. Without proper optimization for any content crafted to bolster the search results, reputation management has little chance of success. Find out the basics of how to use SEO to get the best results when managing a campaign of this kind and how to find a partner to help you do more.
Combining 2 Powerful Tactics
Many people think of SEO as only applying to websites and blog posts. However, many of the same principles are also essential for reputation management services like reviews, social media content, and press releases. Optimizing keywords and content factors encourages better results in searches related to your name or company. The more you manage to rise on the SERPs when publishing content designed to boost your reputation, the better it will work in the long run. Yet you must take care to follow the latest SEO tactics and adapt them to the format you’re using for reputation management so your efforts don’t backfire.
3 Techniques for Using SEO for Reputation Management
Once material that is damaging to your reputation is online, it’s not always so easy to directly take it down. Instead, you’ll want to aim at releasing more positive information about yourself or your brand to help draw attention away. Building your good reputation balances out any negative information that might be available. Concrete ways to involve SEO in that process include the following.
1. Get Involved With Online Reviews
Getting active and using your brand name and keywords in review responses is a good way to control what appears on the SERPs. You don’t just need as much positive content as possible; you need content that’s going to appear high on those pages after each search. Many online platforms allow you to add photos, videos, and more to make your review responses as valuable as possible. Working with a skilled SEO team will help you create positive and balanced responses to even the most negative reviews to help demonstrate your brand’s positive side while building search ranking.
2. Claim Your Relevant Profiles and Listings
Google and other major search engines offer a wide range of business profiles, listings, and other free services for promoting your brand. Claim these and update the listings to include accurate and unbiased information. Leaving them unclaimed allows bad actors to take control and put up information that isn’t relevant or accurate about your business. You can also use a rich mix of keywords in the content you add for business descriptions and service listings so that the official profiles under your control appear before any rogue pages that may be impersonating you.
3. Create Content With Negative Keywords
It’s easy to focus only on positive keywords and phrases related to your business or brand as you work on reputation management efforts. However, this means your content won’t necessarily appear if someone searches for your name with negative keywords attached. In order to more directly approach the issue, some of the content may need to indirectly reference keywords that will help it appear on those SERPs. Only a professional reputation management company can handle this with the necessary care to avoid further issues.
How to Find the Right Partner for Reputation Management SEO
Firms that specialize in basic SEO won’t know the intricacies of using it properly for reputation management purposes. You need to find a partner who can go above and beyond in optimizing all of the content you create for positive branding purposes. Look for a firm like Status Labs that has the experience to handle even the most challenging situations.
Don’t let your efforts to improve your brand’s reputation go unnoticed because of poor placement in search engine results. Leverage the power of optimization with a multifaceted approach to keyword use and content publishing that helps you reach your audience, wherever they’re searching. Learning more about the power of reputation management SEO may just surprise you.
